Dog Haus Revamps Marketing Team with Former Jersey Mike's Execs
Fast-casual chain Dog Haus has reshaped its marketing team with the addition of several new executives, including a former CMO of Jersey Mike's.
The fast-casual chain Dog Haus has made significant changes to its marketing team, bringing in experienced executives from other prominent food brands.
Dog Haus has named James Field as its new chief marketing officer. Field joins the company from the C-suite at Jersey Mike's, where he was chief innovation officer. He has also held marketing roles at L.A. Libations and Cholula Hot Sauce.
Field is not the only new hire from Jersey Mike's. Chris Rigassio, a former Jersey Mike's franchisee, was named president and chief development officer earlier this year, and Garen Khodaverdian, also a former Jersey Mike's franchisee, is the chain's new COO.
The new marketing team is expected to support Dog Haus' franchisees and accelerate the chain's growth. CEO Michael Montagano said in a statement, "Welcoming James from the C-suite at Jersey Mike's to the C-suite at Dog Haus is a game-changing addition for our brand."
In addition to Field, Dog Haus has also promoted CJ Ramirez, the former EVP of marketing, to the role of chief experience officer. Ramirez has been with the company for about 15 years and has been instrumental in shaping the brand.
The company has also hired three new executives to join the marketing team. Clare Baños is the new executive vice president of marketing, overseeing strategy, consumer insights, guest experience, and paid media. Baños has experience in leadership at Pernod Ricard and has held marketing roles at General Mills and Cholula Hot Sauce.
Jeremy Fletcher has joined the chain as vice president of creative and innovation and will lead brand design, content, creative development, and innovation. He has also worked with Field previously at Jersey Mike's, where he co-led innovation as creative director at Legacy Marketing.
Catalina Uribe was hired as vice president of off-premise and logistics and is tasked with leading growth across third-party delivery and Dog Haus' digital channels. She also came from Jersey Mike's, where she led restaurant platforms from concept to commercialization.
Dog Haus has about 60 units across the U.S. and recently opened its first international location in Mérida, Mexico, in partnership with HAK Capital & Brand Management. The company plans to open at least 20 units in Mexico over the next several years.
### New Marketing Team Members
| Position | Name | Background | | --- | --- | --- | | Chief Marketing Officer | James Field | Former CMO of Jersey Mike's | | Executive Vice President of Marketing | Clare Baños | Leadership at Pernod Ricard, marketing roles at General Mills and Cholula Hot Sauce | | Vice President of Creative and Innovation | Jeremy Fletcher | Co-led innovation as creative director at Legacy Marketing, worked with Field at Jersey Mike's | | Vice President of Off-Premise and Logistics | Catalina Uribe | Led restaurant platforms from concept to commercialization at Jersey Mike's |
### Dog Haus' Expansion Plans
| Location | Number of Units | | --- | --- | | U.S. | 60 | | Mexico | 20+ (over the next several years) |
