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Del Taco Expands Catering

Del Taco is expanding its catering business as part of its comeback plan, Project Del Sunrise, to strengthen restaurant performance and drive growth

Del Taco is expanding its catering business as part of its comeback plan, Project Del Sunrise, to strengthen restaurant...

Del Taco, the nation's second-largest Mexican quick service restaurant, is expanding its catering business starting September 3. This initiative is part of Project Del Sunrise, a strategic roadmap to improve restaurant performance, expand guest occasions, and drive long-term growth. According to Ulyses Camacho, Chief Transformational Officer of Del Taco, the catering relaunch supports an improved sales channel for restaurants and franchise partners.

Expansion of Catering Services

The revamped catering experience allows guests to explore and place catering orders directly through the Del Taco website, rather than a third-party ordering platform. This change gives Del Taco greater ownership of the catering relationship and provides a better way for guests to discover and order from the expanded menu. The new system also includes back-of-house tools for Del Taco operators to manage and deploy catering orders.

Catering Menu Options

The expanded catering menu offers a range of options for individual meals and larger groups, including tacos, Epic Burritos, and Taco Salads. Guests can choose from Individual Meals, Burrito Boxes, and a Buffet Style Taco Kit with a choice of proteins. Taco Salads are available with Seasoned Beef, Grilled Chicken, or Carne Asada Steak, giving groups another customizable option alongside Del Taco's signature tacos and burritos.

Project Del Sunrise

Project Del Sunrise was initiated to find new avenues to grow the business and give guests more reasons to choose Del Taco. As Camacho stated, catering is an important piece of this strategy, allowing Del Taco to bring its experience into more moments that bring people together. The catering relaunch is the first step toward a more fully developed Del Taco catering platform, with additional enhancements planned, including updated packaging, promotions, and advertising.

Ordering and Availability

Starting September 3, guests can explore catering options and place orders through www.deltaco.com/catering. For more information and to find the nearest Del Taco location, visit www.deltaco.com. The expansion of Del Taco's catering business is a key part of its comeback plan, aiming to strengthen restaurant performance and drive long-term growth. This initiative is a significant step forward for Del Taco, and its success will be closely watched in the industry.

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