Segafredo Launches Cold Espresso
Segafredo introduces a shelf-stable bottled cold espresso for restaurants and bars to quickly serve espresso drinks without needing commercial machines.
Segafredo has launched Segafredo Cold Espresso, a new product for restaurant and beverage operators. The launch, announced today by Massimo Zanetti Beverage USA, aims to provide a fast, profitable solution for serving espresso drinks during the busy autumn and holiday seasons.
Demand for espresso beverages is surging. According to Datassential Menu Trends, the Espresso Martini has seen a 213% growth on menus over four years and is the most-ordered cocktail in fine dining. This growth creates pressure on service speed, labor costs, and quality control for foodservice programs.
"With Cold Espresso, we are combining our deep espresso heritage with modern beverage innovation," said Matthew Smith, President of Massimo Zanetti Beverage USA. He stated the product is a tool to protect operators' bottom lines while driving high-margin revenue.
Real Espresso, Zero Operational Headache
Segafredo Cold Espresso is a cold-extracted, 100% authentic espresso, not a concentrate or cold brew. It requires no commercial espresso machines or lengthy pre-shift preparation. Operators can use it to make espresso martinis, zero-proof mocktails, affogatos, and other drinks in seconds.
Erica Beilenson, SVP of Marketing at MZB-USA, said the product was crafted as a premium ingredient to expand possibilities across modern menus. She emphasized that staff should not have to deal with machine maintenance or pre-chilling shots during peak service. The product is designed to sit in a speed rail or on a kitchen line, accept standard pourers, and deliver a natural crema consistently.
Key Product Specifications
The source outlines several key specifications and benefits for the new Segafredo Cold Espresso product.
| Feature | Specification |
|---|---|
| Packaging | 24 fl oz bottle, fits standard speed rails, accepts universal speed pourers. |
| Ingredients | Filtered water and coffee only. No added sugars, fillers, preservatives, or stabilizers. |
| Caffeine Potency | 98 mg of natural caffeine per 1 fl oz. Higher than a standard hot espresso shot. |
| Shelf Life Unopened | Ambient shelf-stable for up to 12 months. |
| Shelf Life Opened | Requires refrigeration after opening, with a 14-day operational lifecycle. |
| Menu Listing | Can be listed on menus as Segafredo Espresso. |
Unlocking Multi-Category Menu Growth
While designed to streamline Espresso Martini service, Segafredo says Cold Espresso can help operators capitalize on other trends. The Carajillo cocktail is highlighted as a major opportunity.
Datassential data indicates the Carajillo is the fastest-growing spirit-based cocktail, with a 665% four-year menu growth. Its simple two-ingredient build of espresso and Licor 43 offers a low-pour-cost, high-velocity revenue option for upscale hotels, rooftop lounges, modern European dining, and nightlife venues.
Beyond cocktails, the product is presented as an ideal base for premium zero-proof mocktails, dessert builds like affogatos, and brunch programs. The launch is timed for the high-volume autumn and holiday quarter.
