Original ChopShop Launches Feel Good Nights
Original ChopShop launches a 'Feel Good Nights' loyalty promotion and new menu items, including a Spicy Hawaiian Chicken Bowl and Cherry Apple Lemonade, to
Original ChopShop is launching a 'Feel Good Nights' promotion to encourage dinner visits. From September 1 through November 2, loyalty members can earn a $10 reward for completing two dinner visits within 14 days. The fast-casual chain, which CEO Jason Morgan described as a proud lunch destination, is now emphasizing its evening offerings. The initiative is designed to make the restaurant a convenient dinner option during the busy back-to-school season.
New Menu Items
Two new items are joining the menu to support the dinner push. The Spicy Hawaiian Chicken Bowl is now part of the 'Made For You' lineup. It combines jasmine rice, house greens with red wine vinaigrette, piña pico, spicy Hawaiian sauce, avocado, and sesame seeds. Guests can order it as curated or customize the components. For a full look at all available bowls and other menu items, check our fixtures page.
A Cherry Apple Lemonade will also be available starting September 1. Members of the Chops Loyalty program can get a small, 16-ounce size for $1 through the restaurant's app under the '$1 Drinks' menu category.
Loyalty Promotion Details
The core of the 'Feel Good Nights' campaign is a targeted loyalty offer. According to the company's announcement, the promotion has specific requirements for earning the $10 dinner reward. To see how this promotion might fit into broader seasonal trends, you can review our historical stats.
| Requirement | Detail |
|---|---|
| Eligible Purchases | Any bowl, salad, or sandwich purchased after 3 p.m. |
| Timeframe to Complete Visits | Two dinner visits must be completed within a 14-day period |
| Promotion Dates | September 1 through November 2 |
| Reward | A $10 off dinner reward for future use |
| Eligibility | Members of the Chops Loyalty program only |
Morgan stated the goal is to give guests more reasons to choose ChopShop for dinner. He highlighted the variety of bowls, salads, and sandwiches, plus convenient pickup and delivery options.
Company Statement
In a statement from QSR Magazine, CEO Jason Morgan explained the strategy. "At ChopShop, we’ve always been proud to be a go-to lunch destination, but we’re excited to remind guests that we’re here for dinner, too," he said. The company aims to make dinner easy for customers after work or school. "With a variety of bowls, salads and sandwiches, plus convenient pickup and delivery options, we make it easy to enjoy Feel Good Food after work, after school or whenever a busy day calls for dinner on the go. Especially during the back-to-school season, we want to make dinner one less thing to think about and give guests even more reasons to choose ChopShop."
The $1 drink offer for loyalty members is located under the '$1 Drinks' category in the Original ChopShop app. The company directs customers to its website and app to explore the full menu and join the loyalty program for exclusive offers.
The new Spicy Hawaiian Chicken Bowl is available now at Original ChopShop locations.
