McDonald's
Everything filed under quick service in our restaurants & dining coverage, the 10 reports filed on it so far.
McDonald's Appoints Interim CMO and CCO After Buetikofer Exit
McDonald's has named interim leaders for its U.S. marketing and creative roles following the departure of Chief Marketing Officer Alyssa Buetikofer...
McDonald's tests affordable menu bundles to boost domestic sales
McDonald's is testing two affordable menu structures across 1,900 U.S. restaurants after a 0.2% domestic same-store sales decline in Q3. The...
Wendy's and Whataburger Lead Fast Food Breakfast Sandwich Race
Wendy's Breakfast Baconator and Whataburger's Breakfast on a Bun are standout high-quality breakfast options, praised for superior ingredients and...
McDonald's vs Burger King french fries: how cut and flavoring differ
The fast-food fry rivalry hinges on cut and flavoring: McDonald's serves thin, crisp, beef-flavored shoestrings.
McDonald's vs Five Guys: How Their Beef Patties Differ
A comparison of the beef used by McDonald's and Five Guys reveals key differences in freshness, cuts, and seasoning.
McDonald's 1982 Spaceship Happy Meal Promo Sold Out in 10 Days
McDonald's 1982 Spaceship Happy Meal promo featured toys in split-apart flying saucers with sticker sheets. The campaign sold out in 10 days and...
McDonald's Fries Ranked Best In Fast Food Taste Test
A taste test ranking fries from 10 fast food chains names McDonald's the winner, citing its perfect crispness, flavor, and consistency.
McDonald's Cheeseburger Edges Burger King on Sodium
A nutritional comparison shows McDonald's classic cheeseburger contains less sodium than Burger King's version.
McDonald's Loyalty Data Sparks Restaurant Debate
A WIRED reporter's 515-page McDonald's loyalty file shows how restaurants use guest data for personalization, not just surveillance, an expert says.
Burger King upgrades nuggets
Burger King revamps its chicken nuggets with 100% white meat, sweeter breading and a juicier marinade, while McDonald’s announces a limited-time...